Professional Work

Energetic, motivated, and spirited creative that vibes off building marketing campaigns that generate serious buzz. Experienced in social media management, curation and execution of detailed field and digital campaigns, content creation, copywriting, and brand development. 

IMG_0423.jpg

Director of Digital Marketing
Pancheros Mexican Grill | Feb. 2019 - Present

Manages all digital marketing campaigns for the growing fast-casual Mexican restaurant brand including:

  • Manages customer loyalty program made up of over 700K guests. Creates app-based campaigns to target users, analyzes campaign performance, and outlines areas of opportunities for each restaurant based on participation rate, spend lift, and guest visit frequency.

  • Plans and implements an editorial calendar of email, push notification, and SMS messaging to reach loyalty audience

  • Pitches national marketing campaign concepts and works with the marketing team to execute all digital aspects such as developing creative, building ad campaigns, and managing all facets of the mobile app and website.

Blogger & Podcaster
High Heels & A Briefcase | Aug. 2016 - Jan. 2020

  • Started a lifestyle blog, High Heels & A Briefcase in August of 2016 that highlighted my journey of learning, loving, and growing into a post-college adult.

  • In January of 2019, I launched the High Heels & A Briefcase Podcast to further explore the conversation of growing up. With over 35 episodes and 7K downloads, I interviewed successful entrepreneurs, interior designers, lawyers, women in tech, branding wizards, yoga instructors, and my very own gem of a mom.

Brand Strategist
Entrepreneurial Technologies | Apr. 2018 - Jan. 2019

  • Executed digital marketing campaigns and traditional marketing tactics to supplement software clients’ needs

Editor + Content Marketing Strategist
Meredith Corporation | Sep. 2017 - Mar. 2018

  • Pitched and wrote sponsored placements from outside clients in the form of articles, social posts, and newsletter features for the Consumer Revenue team

  • Scheduled social media posts for the Better Homes & Gardens Shop, Shape Shop, Magazine Store, and Posh Coloring Studio

  • Wrote multiple weekly evergreen articles on MORE.com, Shape.com, and FitnessMagazine.com

Marketing Manager
OrderUp from Groupon | May 2016 - Oct. 2017

  • Planned and executed all grassroots marketing efforts for the continued growth of OrderUp Iowa City & OrderUp Providence

  • Managed local market’s email marketing and all social media channels

  • Hired and managed a team of 10 Brand Ambassadors